Tuesday, January 14, 2014

Guest Blogging After Google Penguin You Must Read

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Guest blogging is one of the most effective online marketing strategies. However, some guest bloggers haven't used it very well. Even the best bloggers sometimes submit a low quality post.

Google Penguin has started to really crack down on bloggers that don't live up to the quality standards they expect. Many websites noticed that their sites were significantly penalized after the recent Penguin update. You will need to know what Google expects to avoid being penalized. Here are some of the practices that you need to avoid.

Don't Use Unnatural Anchored Links

You need to be careful about using anchored links. Google can tell when you are trying to manipulate SEO rankings by using unnattural anchor texts. Using an anchor text such as "best plumber in Toronto" will be a huge red flag to the search engines. Try to use a branded name or something like "such as these" or the dreaded "click here" if you want to avoid the penalty.

Avoid Low Quality Domains

You need to avoid posting on sites that are clearly low quality. Sites that are filled with spammy content or littered with paid links should be avoided at all costs.

Don't Obsess Over Metrics

Many guest bloggers are overly worried about posting on sites with high pagerank or a high domain authority. These sites may have more link juice, but Google can get suspicious if you only use high end sites. You want to post on a variety of different types of sites if you want to get rewarded by Google. Also, it looks a lot more natural when you post on a site that is relevant to your own niche.

Keep Posts Relevant

Your posts need to be both relevant to your own site and the host blog. Otherwise, Google will probably think that you paid for the link.

Stay on Google's Good Side

Penguin was one of Google's biggest curve balls for guest bloggers. Fortunately, you can stay on its good side by following these practices. Keep your linkbuilding practices as natural as possible and your rankings should continue to increase.

This ebook helps guest bloggers beat the Google Penguin update. You can use the secrets outlined here to write natural looking guest posts and find bloggers in relevant niches that will want to publish them. You can purhcase this ebook for only $9.99 at this website.

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