No Data Too Big Or Sensitive For The Cloud - Security and the Cloud

Private Cloud and Public Cloud

Since its inception and ensuing rapid acceptance by data-driven companies as well as individual users, cloud services for data recovery needs and storage of discriminatory information has proven to be a practical and versatile alternative to less dependable data storage devices. The quickness and ease with which data can be accessed through the cloud has completely replaced hard drive storage methods that meant users had to boot up their computer, load special software (a memory stick, for example) and hopefully, pull up the data they needed.

In addition to advanced benefits of cloud-kept data, cloud storage capability has minimal restrictions regarding the amount of data placed in remote servers. Moreover, with encryption technology available to prevent hackers from accessing sensitive data, government, hospital and other organizations responsible for safeguarding immense amounts of compelling information can now depend on cloud services for depositing unique data for future utilization.

Security and the Cloud

Early cloud services experienced problems in keeping data free from security breaches or loss of integrity. However, these "holes" were quickly detected, repaired and re-developed to prevent additional breach events from occurring. Due to cloud services now offering cutting-edge technology that integrates applications specifically designed to protect sensitive information from escaping through less than optimal server apertures, organizations and multinational companies are depending more heavily on the efficacy of cloud storage.

How Cloud Services Contain, Protect and Defend Sensitive Information

Data encryption--encoding information placed in the cloud allows only authorized personnel to read this "encrypted" information. Although hackers may be able to access the data, they will not be able to read it. Information encrypted using an algorithm that incorporates encryption keys is called "ciphertext". Classified encrypted data stored in a cloud can only be decoded by people who have access to a secret decryption key. Encryption services provided by cloud providers include key-generated algorithms capable of producing random lists or a series of keys that are impossible to decode.

Increasing redundancy of cloud infrastructure--redundancy provides the security of knowing that any problems affecting a cloud service's infrastructure will not affect the integrity or accessibility of important information. Nearly all cloud providers now safeguard stored information by operating autonomous and geographically remote data facilities to ensure clients have uninterrupted access to their data. Users can also specify virtual server locations and create environments that are fully protected from internal and external failures

Establishing firewalls to block threats to applications--cloud providers do not need to employ additional hardware when users protect their information with firewalls. Probes, worms/viruses, denial of service invasions and remote command executions can all be stopped when firewalls are correctly installed and implemented.

Even when minimal security measures are taken with data sent to a cloud server, the ability to securely deposit centralized data for later access by authorized entities is greater with cloud technology than traditional systems of saving and storing information. Moreover, providers can commit their time and resources to continuously solving issues with security and accessibility, while users reap the benefits without worrying about overhead expenditures and costly maintenance of on-site computers.

Matt Smith is a Dell employee who writes to help raise awareness on the topic of Dell Cloud Technology Solutions and other network management subjects.

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The Future Is Bright For Data Storage Technology | SSDs and HDDs

Hard Disk
Source: cc-by-3.0, sxc.hu

Which came first, the chicken or the egg? People with a philosophical bent have debated this question and others like it (one hand clapping, anyone?) for ages, so they might as well consider this: does business’s growing need for big data drive data storage capacity, or does increasing data storage capacity drive the need for more data?

We’re not going to try and answer that question here (and the only thing we’ll say about eggs is that they’re nice scrambled on toast), but we are going to look at where the future of data storage is headed and what that means for business data (especially big data).

The future is shiny and bright

It’s been quite a big year for data storage with many exciting developments and announcements. For example, Seagate and TDK announced that they are working on a 20TB hard drive that they’re hoping will be ready for public consumption by 2016. Helium drives are starting to make waves, and there are new technologies that help businesses make the most of the space they have, so that they don’t have to fork out for excessive storage capacity.

Now, as we look to 2014, we’re seeing all sorts of IT experts come up with predictions for what the year will bring and if they’re to be believed, it looks like 2014 will be an even bigger year for data than 2013. Let’s look at three of the most anticipated trends.

1)     The battle between SSDs and HDDs will be even out, and the two technologies will even be used to complement one another.

According to InfoStor’s Paul Ruben, solid state drives (SSDs) will continue to gain market share as prices continue to fall. He says that it’s unlikely that SSDs will become as affordable as HDDs in the next 12 months, but he believes that prices will fall enough to put them within reach of many small businesses (and private individuals) who could previously only dream of their high performance and reliability. More than that, however, Rubens sees business enterprises using SSDs and HDDs together in a way that makes data storage super-efficient. He says that instead of just short stroking several HDDs to get the perfect IOPS (Input/Output Operations per Second), businesses can add an SSD or two into the mix to get even better performance and free up even more space for less expense.

Philip Hunter also believes that SSDs and HDDs will be used in combination to optimise storage capacity, minimise costs, increase performance and improve energy efficiency. This is because businesses and data centres don’t really have much choice but to start getting creative with the way in which they blend data storage systems. Big data has grown (and will continue to grow) so rapidly that existing storage hierarchies have to be optimised because new technologies haven’t yet been developed. The new technologies that are being developed are taking their cue from the well-improvised hybrids and are looking at ways to more smoothly merge SSDs and HDDs to produce even better performance.

2)     Data centres will use increasingly sophisticated systems based on old and new technology.

Rubens is quite excited about helium-filled drives and their potential to, if not revolutionise, at least revamp data centres, thanks to their low energy demands and high storage capacity. They will come in particularly handy for businesses that have or would like to have their own data centres, as opposed to the major centres run by the likes of Google and Amazon. Rubens is careful to add that the technology is still so new that it has yet to prove itself in production environments, but it definitely shows great potential.

According to Hunter, data centres will combine three grades of storage so that they can increase their storage capacity and provide more comprehensive services at more affordable rates. Hunter says that advantages of flash/SSD, HDD and tape-based storage technology can be used to create a perfect (or near perfect) balance of reliability, efficiency, speed, accessibility, security and capacity.

Hunter also talks about the emerging “Software-Defined Data Centre” (SDDC), but that’s a topic for another day.

3)     The cloud will become even more important from a data storage point of view.

There is a proliferation of cloud storage providers, and while they might not all have Amazon’s reputation for reliability and stability, many offer very good services at very affordable rates. The range of services is also increasing and business enterprises are able to enjoy greater scalability, so that they get the kind of data storage and protection that they really need. According to Rubens, not only will more businesses migrate to the cloud, but they will also start using cloud storage for more than backups and archives; they will start storing all of their primary data in the cloud.

Twenty terabyte hard drives notwithstanding, it looks like the data storage industry is in for some exciting times and that can only bode well for businesses with big (and small) data needs, not to mention hoarders who can’t stop collecting TV series, music and movies. 

Jemima Winslow is a part-time freelancer, so she doesn’t have big data that has to be stored, but she does have an addiction to Joss Whedon and cheesy horror movies, and all of that TV time has to go somewhere. That’s why she’s quite interested in what’s on the horizon as far as data storage goes. 

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How Windows 8.1 Update Increases The Visiblity Of Cloud Computing

Windows recently released the latest version of its software in October and it is now available in its finalized form as Windows 8.1. The new operating system has had positive reviews and many people are now running it on their machines. A key feature of the new OS is its heavy integration of the cloud into the system. The popularity of Windows and this new update is likely to put cloud computing even more on the map than it has been in recent years. As an integral part of the new Windows, cloud computing is expected to see a dramatic increase in its visibility as people adopt the new technology though this major update.

Cloud established with Sky Drive

Even previous versions of Windows have already established the cloud as a part of the system with the popular program Sky Drive. This program is a cloud storage service such as Mac’s iCloud or Dropbox. With the new version of Windows, however, Sky Drive is much more integrated into the system and is an important part of the Windows experience. Anytime you save a document using Microsoft Office you will be encouraged to do using your Sky Drive ‘Documents’ folder rather than a folder on your C drive. Using Sky Drive to save important documents will make it quicker and easier to access those files from anywhere at any time. You can use cloud storage as a kind of backup that will be treated like any other folder on your computer. With Sky Drive storage you will never lose your files and other Windows apps automatically save files to the cloud such as photos taken with the camera app to ensure you can always access it later.

Cloud is no longer just an alternative

Now with the updates to Windows 8.1, the cloud is no longer just an alternative option that technology buffs can choose it is becoming streamlined into a major operating system. Sky Drive is now part of the usual quick links on your computer and can even become the default option for saving files. With the cloud playing such an important role in this new system, Windows has even increased the amount of storage available for free on its new devices. Earlier versions of the Surface Pro included 7GB worth of free storage to anyone who bought one to supplement the small amount of built-in storage on the device. It gave users the ability to store larger files that would be impossible without the extra cloud storage. The newest version of the Surface now includes 200GB of free storage along with the purchase of the device. This huge amount of free storage is a sign that cloud computing is becoming a much more integral part of modern computing.

Expect more cloud

Anyone that purchases a new Microsoft device or operating system for their computer will now be using the cloud and familiarizing themselves with the benefits of this new technology. As Windows further embraces the cloud it seems that it will continue to evolve because other companies like Apple and Google are likely to respond with even more cloud integration into their systems as well. People will begin to see cloud storage as an important part of their computing system.

Leo Hart has become a virtualization expert thanks to his years of experience, his current focus is VPS hosting for Custom Cloud. 

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How Cloud Streaming Sticks Can Power Your Next Presentation

Google Chromecast gained attention as one of the top-selling Christmas gifts during the 2013 holiday season. But the affordable device is only one of several of its kind. Labeled "streaming sticks," these devices communicate with the cloud to connect to items being streamed from a user's PC or mobile device.

But the living room isn't the only place streaming sticks are being considered for use. Chromecast, along with competitors Apple TV, AIRTAME, Roku LT, and Sony's Bravia Smart Stick, is being eyed as a way to easily stream presentations in board rooms across America. Rather than dealing with projectors and cables, meeting presenters can stream presentations from a device directly to a TV.

The Challenge

The problem is, the technology hasn't quite caught up with business needs. Since technology-driven companies aren't willing to wait for software developers to tweak devices to meet demand, several IT-minded individuals have come up with workarounds that can beam a PowerPoint straight from a computer or mobile device to a TV. Users can upload the presentation to Google Drive then, using the Chrome browser, send the tab to Chromecast.

Google is reportedly working on a way to allow Chromecast users to Chromecast a slideshow directly from Google Docs. Among all of the upcoming solutions, Google's ability to stream directly within its Chrome browser may position it to be the best solution for enterprises interested in using it for presentations.

Benefits to the Enterprise

Among the many benefits streaming sticks can bring to the enterprise is portability. Professionals can easily tuck it into a coat or briefcase pocket to have handy whenever it's needed. Since the device never has to be charged, no maintenance is required. But because Chromecast requires a wi-fi connection and a TV with an HDMI port, professionals may find themselves limited in where they can use it.

Another issue that has been reported with Chromecast is that there can be a slight delay, which can be a problem for those trying to present a concept to a group of people. For enterprises, another challenge may be the required use of Google Chrome, which still has limited adoption in many businesses. For a more reliable option, professionals could experiment with saving the presentation as a YouTube video and Chromecasting from there.

The Roku Solution

Until Google decides to widen its attention to the business market, business users have a more customized option. Those who regularly conduct presentations could invest in a 3M Streaming Projector, which retails for just under $200. Using Roku will require saving PowerPoints as YouTube videos for now, and Roku is far less likely to consider a business use for its projectors than Google, who has the ulterior motive of encouraging businesses to use Google Chrome as a browser over its still more popular competitor, Microsoft Internet Explorer.

Cloud-based streaming is likely to change the way businesses operate, but the demand may be greater for a projector that connects directly to the cloud to access presentations. With these projectors, presenters can  use a Bluetooth-enabled keyboard and mouse to input a username and password and access network files without the use of a computer or mobile device.

About Author:

Kirill Bensonoff is a founding partner at ComputerSupport.com, helping small business executives get the most out of their technology investment.

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Cloud Computing Trends That Were A Hit In 2013

Even though cloud hosting and tech continues to be used in its different forms, it is also continuously adapting to the changing needs of both providers and businesses. Although organizations are looking for a long-term strategy to blend their internal system with the cloud, providers continue to offer greater advantages such as apps services, large data analytics, and reducing the playing field for small to medium businesses.

Here are the top five latest cloud computing trends in 2013

1. Big Data Analytics

Big data may be perceived as a separate innovation from cloud computing, but numerous businesses and providers are now beginning to see the advantage of using the combination of these two new platforms. As a service, big data may appear as among the most practical options for analytics, because it can be scaled and stay within the reach of any business organization, regardless of its size or resources. These cloud providers are also resolving the technical hurdles by changing analytics from an open source platform to a business-ready service without hiring the services of a data scientist.

2. Focus on Performance

Although loss of control and data security were the main concerns of IT personnel when cloud hosting was introduced, it seems that the primary emphasis now is on the performance of business operations through the cloud. Businesses want to know that the service will be dependable and can perform as needed without failing during the most significant stage. Simultaneously, because the cloud is now a proven technology, businesses are now ready to trust hosted servers with crucial processes and applications.

3. The Popularity of the Hybrid Cloud

As cloud hosting and tech has gone mainstream over the last two years, it is very apparent that businesses had a difficult time in selecting just one cloud service that they can stick with. As a matter of fact, experts believe that many businesses are now employing not only one cloud provider but a blend of public and private platforms in order to fulfill their various requirements. This level of cloud sprawl has resulted in concerns about whether or not the business can monitor their resources and spending effectively and still preserve the control on every cloud that they are using.

4. Protection for Small and Medium Enterprises

It has been claimed by many providers of cloud computing that their services are very beneficial for small and medium businesses or enterprises. Cloud providers are also still searching for new ways to help level the playing field. While many SMEs are still not ready to shift to the cloud, app protection is encouraging more and more customers to try the new platform.

5. Gamification

Gamification has increased in popularity among business execs and professionals over the last two years. As a matter of fact, in 2012, experts projected that almost 70% of the largest companies in the world would use at least one app that uses game theory through cloud hosting and tech. With so many advantages such as enhanced consumer participation, companies are taking a great stance on what games can do for their corporate image.

About The Author:

Josephine Clark, Editor at Hosted QuickBooks DotNet spends considerable part of her time in writing about technology including quickbooks cloud hosting and Hosted PBX. When not writing, she loves to dig deeper into knowing the best and the latest technology in industry.

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5 Things To Consider While Choosing Your Hosted PBX

PBX systems have been the recipient of mass attention lately. This hardly comes as a surprise as these systems provide businesses of all types with the means to have professional communication systems which were exclusively accessible by the big organizations. The hosted PBX system enables organizations to stay connected with each other and the customers irrespective of their location.

But there are things to consider before taking the cloud service, as each service provider has a different definition of the particular hosted VOIP PBX.

Here are discussed the most significant details to consider when choosing a hosted PBX system.

1. Coverage Area

If a service provider cannot port the telephone number of your organizations, then they are of no help to the said organization. The provider must be capable enough to serve your specific area, and this is something to be checked out when short listing hosted PBX system service providers. The other thing to check is if the provider also has coverage over cities as many providers cover only a limited area, thus damaging your chances to expand this communication system with other locations of the organizations business.

2. Features

It is vital that the service provides you the services that will cater to all your needs, and not the ones that are of no use to you, thus it is extremely important to check the services offered and if they meet the requirements of your organization.

The said features can be categorized into two: the business and the call control features.

The organizations needs to decide what business and call control features they would like, for example in the control features, the organization would like to have multiple phone numbers, multi-party conferencing, and the business features could include caller ID, call forwarding and hold and transfer capabilities.

3. Payment Options

Some service providers still practice obsolete charging methods like the pay per line method, when physical line don't even exist anymore. Thus is important for the organization to know the payment details for the said cloud services. Such payment methods are outdated when compared to the VOIP technology, but are still in practice as they are revenue generating systems for the service providers.

4. Lock-In Possibilities

When subscribing to the cloud services, the contract terms should be checked thoroughly without fail as some provider still operate like traditional telecom organizations and require a long term contract. Such long term contracts prove to be inefficient with rigid businesses that change frequently. The organizations must ensure if the provider will want to re-negotiate every time the business expands or what happens if the business changes?

Such issues if cleared at the inception of the service will help you avoid hassles in the long run.

5. Support

It has been seem that the slightest of changes to the customer’s network can have unseemly effects, and to prevent such circumstances the service providers need to have a topnotch support team which can identify, react and respond quickly to such incidents. It is the performance and the time taken by the provider to fix a situation like this becomes a significant criterion that can make or break customer-service provider relationships.

Conclusion

Selecting a service provider that is right for the organization is an important decision and must be not taken in haste, but wisely. For maximum benefits, there should be an exchange of ideas between the customer and the provider and the financial limit it can be achieved.

About the Author:

Josephine Clark, Editor at MyRealTime Cloud spends considerable part of her time in writing about technology including quickbooks cloud hosting and Hosted PBX. When not writing, she loves to dig deeper into knowing the best and the latest technology in industry.

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Top 7 Myths Related To Cloud Hosting

Although cloud hosting and tech has made large achievements in the last three years toward becoming a beneficial business platform, many misconceptions and myths are still believed by many. Debunking these myths is very crucial in making the best decisions about moving to the cloud. Hence, here are the top seven myths related to cloud hosting.

Myth No. 1 – Cloud Computing Is a One-Size-Fits-All Platform

There’s no such thing as a generic solution when it comes to cloud hosting and tech no matter how many providers claim that this is the case. Businesses have a wide range of options when it comes to cloud services. The idea that businesses must be limited to cloud is quite weird; it is as if you are saying that you can only sell a product through one approach. Similar to every other kind of asset or business operation, businesses can avail of different choices that are suitable for their different needs.

Myth No. 2 – Virtualization is Similar to Cloud Hosting

While virtualization is an important technology that enables cloud hosting, virtualization alone does not make cloud computing possible. Virtualization is mainly concentrated on the workload and server consolidation with the primary objective of decreasing the cost of infrastructure. Cloud computing is beyond this function. Those businesses are starting to use an infrastructure-centric method taken by virtualization.

Myth No. 3 – Public Cloud is the True Cloud

Although public cloud hosting and tech are becoming very popular over private servers, the reality is that the volume of private cloud adoptions is still higher compared to that of public clouds. Plus, an increasing number of organizations are using hybrid clouds that blend data and processes across both private and public servers.

Myth No. 4 – Clouds Can Only Run on Commodity Components

While popular web consumer websites have earned some promotions for using affordable commodity platforms, this approach is only an option. Clouds are running on servers of various shapes and sizes. The essential issue in selecting the right kind of infrastructure is not what some high-profile web company usually does. Instead, it is deciding on the best method for your organization based on your industry and your target market.

Myth No. 5 – Your Business is Either in Cloud or Not

Because organizations today must respond quickly to emerging trends, it makes sense that decision makers are considering wide range of cloud-based solutions that are suitable to their needs. Moving into the cloud and transforming more processes to the hosted platforms needs a changing and multi-faceted approach that can constantly adapt to the changing landscape of business.

Myth No. 6 – Cloud Will Limit Your Options

Certainly, there are public servers that may have the mission to lock you in with their cloud hosting and tech, but on the other hand, businesses have many options that will provide them the chance to avoid lock-ins as long as the organizations know what to look for such as multi-app platforms and industry-based standards among others.

Myth No. 7 – Public Cloud Hosting and Tech Are Not Safe

Security is a critical concern of businesses who want to move to a publicly hosted server. The reality is that businesses usually improve application and data security by using the features of public clouds. Numerous business data centers have limited security resources and expertise; thus, they don’t usually perform regular security assessments and audits. Remember, not all cloud security is equal and the best thing to do is to take a look at the security tech of your provider before you avail of their services.

About The Author:

Josephine Clark, Editor at MyRealData spends considerable part of her time in writing about technology including quickbooks cloud hosting and Hosted PBX. When not writing, she loves to dig deeper into knowing the best and the latest technology in industry.

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How Important Is Virtualization In Cloud Computing?

Virtualization and cloud computing are two different things. Although they share a similar bond, a lot of people have this misconception that virtualization and cloud computing are one and the same. It is important to note that both technologies maximize computing resources but they have their own unique qualities.

In simple terms, virtualization simulates infrastructure resources virtually. Such resources often include network components, storage devices, operating systems, and computing environments. A physical server may control its physical resources but virtual machines can run within the physical server. Virtualization allows different instances of resources to run on one piece of hardware while the hypervisor controls the resources.

A virtual machine manager or hypervisor is software which controls the physical hardware. It also makes and runs virtual machines. Hypervisors can be hosted or native. In a native hypervisor, it resides in the physical server and runs different operating systems in one physical server. On the other hand, the hosted hypervisor is atop the physical server's operating system and controls OS environments within the server's operating system.

In contrast with virtualization, cloud hosting and tech deliver computing resources, data, and software as a service through the internet. Users may not distinguish the difference. Cloud computing is actually atop a virtualized infrastructure. It consists of network components, storage, and computing capabilities. It has different service models such as platform-as-a-service, infrastructure-as-a-service, and software-as-a-service. Its important characteristics include on-demand delivery, automation, scalability, and agility.

Virtualization can reduce the difficulty for end users and provide for the effective utilization of IT resources. Cloud hosting and tech, on the other hand, delivers access of those resources on-demand to further reduce burden, cost, and complexity. In simple terms, organizations which consider cloud computing adoption must take the logical action towards virtualization as well.

Virtualization makes the cloud secure because it consolidates different physical components for easy management in one location. It reduces the difficulty of monitoring various components across external and internal infrastructures. Because of virtualization, IT personnel are able to standardize virtual machine images and backup versions frequently, thus making data recovery easier.

When the company's infrastructure is virtualized, the IT administrators can make trust zones around endpoints, applications, and information for adaptation by workloads in the cloud. Policies can be automated to monitor risks in order to initiate immediate remediation when needed. Therefore, virtualization has the enabling capability for organizations to gain better control and greater visibility of their infrastructure thereby instituting security management in the cloud.

In addition, security, cloud computing, and virtualization providers present a solution to integrate and build virtualization intelligence to a security technology. This will make both cloud computing and virtualization solutions more secure. The virtualization technology used must be able to resolve important compliance and security concerns in the cloud. It must be able to simplify security within the data center and use a security model which is scalable to the cloud. Virtualization must also automate and assess compliance requirements in order to provide user flexibility for dynamic and fast reconfiguration of data center resources.

About The Author:

Renuka Rana, Editor at QuickBooks Hosting DotCom spends considerable part of her time in writing about technology including cloud hosting and Hosted PBX. When not writing, she loves to dig deeper into knowing the best and the latest technology in industry.

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Cloud Based ERP: 5 Reasons Why Modern Era Needs This

Cloud Enterprise Resource Planning (ERP) is one of the emerging technologies that is a trend today. There are five reasons that cloud based ERP is better than the traditional ERP.

Unlimited user licensing

The first reason is because there is unlimited user licensing for cloud ERPs. This means more customers, and more efficient product marketing. One such example is JIRA, which is a planner and task manager for the software development life cycle. Cloud ERP is mainly effective for programmers working in companies to be able to more effectively deliver their deliverables with a more organized reporting and planning scheme.

Cost

The second reason, which is just as important, is the cost. By freeing up more IT resources, enterprises can allocate these resources to other more useful investments, whichever is needed to be filled up. By having a lower cost, it means more resources to allocate on different things, like improving servers or modernizing servers.

Accessibility    

The third reason mainly involves accessibility. By making software accessible in the cloud, enterprises are able to make use of other mobile devices like smart phones and tablets. Users and servers alike are now able to access data anytime, anywhere because of cloud ERP. By making software accessible anywhere, cloud hosts are able to extend not only to a single area, but also to multiple areas, which allows for more market presence to be known not only in one area but also in other areas as well.

Flexibility

The fourth reason why cloud ERPs is a must for enterprises is because of flexibility, which allows integration of other applications. This allows capabilities to be extended to others as well. For example, there are iOS applications that are also available on the Android system. This is a good marketing strategy because it enables more users to have access on certain application. And this is a good example of what software as a service (SaaS) is all about. By making software a service, it allows applications to be more extensible to other platforms and hosts, making it virtually flexible.

Setup

The last reason that it is a must is the quick setup. Users are not really patient enough to wait for the applications to be finished. By making installation time quicker, the users are able to maximize the capabilities of the applications that they have purchased from the enterprise. This means more market prowess, as well as more customer loyalty for the part of the enterprise.

In the end, cloud ERPs are leveling up, and may replace the traditional ERP. JIRA is one example of this development, and most software developers recommend this tool mainly because of its reliability. By having a cloud ERP, enterprises are able to budget and allocate more resources more efficiently and more effectively, thus reducing the costs of the losses they might have incurred. By making everything more mobile, enterprises are challenged to make cloud ERPs more robust and stable, so as to serve to their growing clients and generate more profit in the end.

About The Author:

Josephine Clark, Editor at QuickBooks Cloud Hosting DotNet spends considerable part of her time in writing about technology including quickbooks cloud hosting and Hosted PBX. When not writing, she loves to dig deeper into knowing the best and the latest technology in industry.

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