As you rush out the door, you may see your spouse and children nestled into their handheld devices, from tablets to cell phones. They aren't texting or doing homework, but are using some of today's top social media websites. Although these sites were written off initially as time-wasting entities, their use for self-promotion has grown considerably. Currently, you can use social media for advertising your real estate expertise. Gathering a wide audience, your choice of client is not limited to the immediate neighborhood.
Scoffing at the limited 140-character limit of each tweet, Twitter may appear like a lost cause for advertising long real estate listings. However, people tend to respond to short news blasts compared to long, essay-like emails. For example, a new listing with a rock waterfall pool can be announced mysteriously from your Twitter account. "Feel like you are swimming under a mountain waterfall with today's hot listing." It is short, intriguing and begs clients to comment about your statement.
You can keep people listening to you for longer with short statements throughout the day. Or, change the style and ask trivia questions about the neighborhood you are covering today. With consistent tweeting, you keep yourself, and real estate profession, in people's minds. You'll be the first person they call when they have a realtor question.
Set up your professional Facebook account to advertise your favorite listings. On this website, you can post pictures with detailed information without a character limit. Tag clients that you believe may like a listing, along with real estate colleagues. You never know when you may find a new client. New relationships form everyday with comments, "likes," and tagging.
As a more professionally-driven site, LinkedIn allows you to build a business profile and add connections. Sign up, set up your profile and connect with your immediate real estate colleagues in the neighborhood. Introduce yourself, through the site's platform, to other professionals your contacts may already link with directly. In essence, you mingle with others to gain new connections for completing business deals.
For example, you have a home listing that just will not sell. A new LinkedIn contact may be across town, but was unaware of the unusual listing. You can introduce the contact to the property online initially, and eventually meet up for an in-person walkthrough. The virtual world brings the real world into perspective as you open new doors to opportunity.
Blogging
Set up a blog dedicated to your real estate passion on your website. Although blogging is not a traditional social media gateway, it does generate buzz and conversation, especially when you link it to your Twitter, Facebook or LinkedIn accounts. As you add new blogs, use relevant SEO, or search engine optimization, wording. When search engines understand your business through keywords, you rank high on the listed pages. More people see your name and business, generating potential new leads.
Blogging also engages your clientele, especially when it is consistently updated. Don't just talk about current listings, however. Write about any home-related items, from organizing closets to repairing the dishwasher. Being familiar with your face and name only brings clients to you faster when they are in need of a real estate professional.
Take some time out of your schedule and try at least one social media site. Get familiar with the site's use to fully realize its marketing power. You can gain many new clients in just a few weeks if you are persistent and creative!
About Author:
Hailey Harper is a marketing strategist and writer from Tucson, Arizona. She has written published articles on business, marketing, social media, and Tucson real estate.
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