If you are promoting your own jewelry business online and are not actively optimizing your reputation management channels then you are missing out on some great opportunities to organically enhance your website’s search engine presence.
Reputation management represents a sort of marriage of all the current healthy search engine optimization effective tactics. It creates positive fingerprints for your website, can be combined with social media activity and can provide you with valuable inbound links from authority sites.
Let’s take a look at how effective reputation management can help you to promote your jewelry website and possibly achieve better search results.
Finding Authority Review Websites
There are many authority websites that will allow your customers to leave a positive review about your website.
Such websites include the Better Business Bureau, Epinions, Yelp, Citysearch and many more. The first thing to do is to conduct some online research to check which of the review websites will be appropriate for your jewelry products.
The easiest way of doing that is simply conduct general Google searches for all related keywords. Also, check information about your leading competitors. All the review websites that will be prominently featured in the results should be utilized by you to push your own brand.
It is also extremely useful to list your company with the Better Business Bureau and maintain an A+ page on their website. Better Business Bureau pages are highly trusted by potential customers and feature well on search results when someone will look for specific information about your company or brand online.
Getting Positive Reviews
The best way to get positive reviews is simply to ask for them. If you offer great products and services and ever greater customer service then you should feel comfortable enough to point to your customers that there are options to show their appreciation.
A short thank you email with a coupon towards future purchases which also includes links to relevant review sites in which the client can point out her positive experience will do the trick.
It’s important not to be too pushy with your requests and politely present reviewing the website as an option.
Google Reviews and Social Media
Getting positive Google reviews is a great way to promote your business online, especially if it is a local business.
Google reviews are very easy to fill up for customers with a Gmail account, and nowadays I assume more than half of your clients will have them.
When you open a Google + for business page for your website, such reviews will be featured on the search results, right next to your Google + page link. This achieves two results – it created a very positive impression for your local customers that see a high percentage of positive reviews right next to your company name and website link and it also creates positive fingerprints which are recognized by the Google spiders and are awarded by better local results ranking. In addition, you should maintain an active Google + page which will include updates, visuals and information about your products, discounts and specials.
About Author:
By Doron Heifetz Doron Heifetz owns several highly successful online jewelry services such as the bridesmaids gifts website, and has been writing about small business SEO and design related topics for several years.
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