Sunday, January 12, 2014

Will Google Glass break the Mass Gadget Market in 2014?

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2014 promises to be the year of wearable technology for gadget lovers, with the iWatch rumoured for release, Google Glasses due to be launched and the Consumer Electronic Show 2014 being dominated by similar devices from many different brands.

Although there are already a number of available wearable tech items on the market, none have so far managed to really break through to the mass market, but Google Glass are poised to change that.

Or are they?

The website, LoveMyVouchers.co.uk, wanted to find out how real consumers felt about this futuristic piece of technology, and conducted a survey to try and gauge their views. The survey asked various questions about Google Glass and the results showed that people are not quite ready for this item of technology.

When asked about privacy issues, 70% of people were concerned that their privacy would be breached by people wearing Google Glass. A majority were also uncomfortable with the safety aspect of the glasses, for example the concerns about cyclists wearing the piece of equipment.

Above all, a majority did not think they would feel comfortable wearing the glasses in public and thought that they may be a little embarrassed or ashamed, illustrating that perhaps this fashion accessory is not quite on the mark when it comes to current fashion trends.

This study sample left us with a rather bleak view of the potential success of Google Glass, but as many did feel that wearable tech may play a part in their lives in the future, this does leave the market open for a possible mass market contender.

This infographic is from www.lovemyvouchers.co.uk, based on the results of a questionnaire carried out on 1132 of their newsletter readers.

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