For
today’s web based business, SEO plays a vital role. But when news like humming
bird algorithm goes on air, it seems to be a direct threat for SEO business. Recently
Google has announced its latest update, hummingbird algorithm. It is quite a
revolution for Google as a search engine, because this latest algorithm offers
an intelligent search procedure for the users. Undoubtedly, Google is on its
way to become the most significant and the most frequently referred search
engine in the world. And to support this journey, this latest move must have a
great influence on Google’s ranking among the other leading search engines.
After this latest modification, Google is also providing a knowledge graph.
This graph helps in providing semantic output for the queries. This is more
like a conversation and involves intelligence.
Techniques followed by SEOs
Unique
and Knowledgeable content has been the key for SEO business. They have used
contents to set ranks for different products, brands and services. reviews have
always been very correct about the selection of relevant contents and use them
in an efficient manner. In order to maintain their former positions in this
dynamic market, some strategies need to be applied by website promoters. These
can be:
● A detailed content along with all the
relevant information needed to be amalgamated in an efficient manner. SEO
people have always considered contents as of first and foremost importance.
They value good contents to promote a product. But, before this algorithm has
come into the scenario, some of them had a tendency to patch any content with
any other keywords in higher consistency. This led to some dissatisfactory
outcomes. Now with Hummingbird, Google has decided to eliminate this kind of
issues. The new search also is more intelligent and will show result according
to the user’s requirement. So keyword consistency will not only be the reason
for maintaining the position. Hence, to be the champion, one needs to do more
research about the keyword before proceeding with the content.
● SEOs design their content in a
specific manner. And that usually consists of specific keywords. When someone
searches for the relevant keyword, the particular content is highlighted. But
that was according to the previous Penguin technology. This Hummingbird does
not emphasize on each and every word of a key phrase, but it pays attention on
the enter phrase to extract the meaning and provides relevant results. This
makes it easy for the users to get the accurate answers according to their
requirement.
The Drawbacks of Hummingbird
The SEOs
are only into creating the ranking through several means; they try to maintain
ranks for various clients by providing useful contents with links. But somehow
this Hummingbird algorithm has changed everything. Hummingbird provides the
knowledge graph, which gives instant in-sight result for the query by Google.
Previously Google used to provide certain links after being searched for some
words; but now, it gives the result as soon as it is asked for it along with
the links to other sites. But once the searcher gets sufficient information in
Google’s personal directory, why will they find their answers in other sites!
This can be a disadvantage of Hummingbird algorithm for the web marketers.
Google
never owe a penny to these SEOs for the ranking. So, it will never bother about
the future of SEO. But there can be an answer from web marketer’s zone as well.
They should continue to generate more informative and interesting contents,
which is searched by researchers, because they always seek the in detail info
about their given keyword. Webmarketingexperts.com.au
reviews speak a lot on this matter and
enlighten all the dos and don'ts under the new Hummingbird Technology.
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